Google Ads & Meta Ads case studies — real ROAS, real leads, real clients worldwide
A complete record of the paid search and paid social accounts we manage — not projections, not mock-ups. Every figure below is pulled directly from Google Ads and Meta Ads, spanning ecommerce growth marketing and lead generation marketing for service businesses alike, across India, the UK, the US, Australia and New Zealand.
All Case Studies
Every Google Ads and Meta Ads engagement on record
Seventeen verified accounts across ecommerce PPC management, paid social advertising and lead generation marketing — filter by business model to see how the same discipline applies to both.
01 · Meta Ads · Lead Generation · Bespoke Tailoring
Made-to-order menswear, 30-day enquiry pipeline
A high-consideration service business, not an ecommerce store — the goal was qualified consultations for the design team, not clicks.
02 · Google Ads · Ecommerce · Fine Jewellery
Indian jewellery brand, 30-day rebalance
Rebuilt budget allocation across an underperforming seasonal campaign and an under-funded top performer to lift blended account ROAS.
03 · Google Ads · Ecommerce · Heritage Jewellery
Heritage jewellery brand, feed & PMax rebuild
Enriched Merchant Center feed attributes and rebuilt Performance Max audience signals around high-intent, high-basket-value buyers.
04 · Google Ads · Ecommerce · FMCG Launch
New-to-market FMCG brand, 60-day launch
A cold-start Google Ads account with zero purchase history, turned into a proven acquisition channel inside the brand’s first two months.
05 · Google Ads · Ecommerce · Apparel Retail
Omnichannel apparel retailer, 60-day sprint
A full account restructure across search, shopping and offline store-visit campaigns, closing measurement gaps that hid true ROI.
06 · Google Ads · Ecommerce · Ethnic Apparel
D2C ethnic wear brand, 30-day sprint
Shopping feed enrichment and CRO on the checkout flow pushed conversion rate to 6.72% at an ultra-low cost per acquisition.
07 · Google Ads · Ecommerce · Premium Furniture
Wooden furniture brand, breaking a 5x ROAS ceiling
Campaign restructuring by margin and intent, plus a Smart Bidding transition, took the account from a stuck 5x to 13.63x.
08 · Google Ads · Ecommerce · Wooden Furniture
Wooden furniture brand, 62-day aggressive scale
Value-based Smart Bidding and an enriched Shopping feed let daily spend scale past ₹3,100/day without eroding ROAS.
09 · Google Ads · Ecommerce · Luxury Automotive
Luxury car accessories, 2.5-year engagement
Rebuilt Search and Shopping from scratch — SKAGs, negative keyword lists, retargeting and enhanced conversions where none existed before.
10 · Google Ads · Ecommerce · Apparel & Fashion
UK apparel brand, 90-day full-funnel rebuild
Split spend into a primary always-on campaign and a tightly scoped high-intent campaign, without raising the daily budget past £170.
11 · Google Ads · Ecommerce · Medical Equipment
US medical equipment brand, 6-month scale-up
Isolated high-ticket, high-margin devices into their own Shopping and Search structure so bidding stopped averaging across the whole catalogue.
12 · Google Ads · Ecommerce · Kids Accessories
US kids accessories brand, full-funnel 60-day build
Search, Shopping, Performance Max and Display built from scratch on a lean $12.19/day budget, sequenced toward the highest-converting channel.
13 · Google Ads · Ecommerce · D2C Fashion
Australian fashion brand, 60-day sprint
Feed sculpting by hero SKU and margin tier, paired with a Performance Max overhaul built around local fashion trends.
14 · Google Ads · Ecommerce · Tree & Plant Delivery
Tree delivery brand, 60-day sprint
Botanical feed enrichment and hyper-targeted negative keywords lifted the top campaign to a 45.24x peak ROAS.
15 · Meta Ads · Ecommerce · Online Bakery
NZ cake brand, launched from a cold pixel
Sequenced a six-phase rebuild — pixel warming, creative testing, full funnel, CBO scaling — starting with zero pixel data and zero social proof.
16 · Meta Ads · Ecommerce · Online Fast Food
Online fast food brand, 30-day turnaround
Consolidated a scattered history of seasonal campaigns into a small number of always-on efforts judged purely on completed orders.
17 · Meta Ads · Ecommerce · D2C Streetwear
D2C streetwear label, 45-day launch phase
Zero purchase history and zero brand recognition, turned into a repeatable, scalable Meta account within the first launch window.
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A global performance marketing agency, not a one-market shop
Time zones, currencies and local buying behaviour all shift by country — the account structure, testing discipline and reporting behind these Google Ads and Meta Ads case studies is built to travel with the client, wherever they’re based. Below is where our current work already stands; we take on new markets as readily as new industries.