Google Ads & Meta Ads case studies: from ad spend to real revenue
A complete record of the paid search, paid social, SEO and conversion accounts we manage. Every figure below comes from the account it was earned in, spanning ecommerce growth marketing and lead generation for service businesses, across India, the UK, the US, Australia, New Zealand, the UAE, China and Singapore.
All Case Studies
Every Google Ads, Meta Ads, SEO and CRO engagement on record
Browse ecommerce PPC management, paid social advertising, SEO and conversion optimisation results. Filter by business model to see how the same discipline applies to each.
01 · Google Ads · Ecommerce · Apparel Retail
Omnichannel apparel retailer, 60-day sprint
A full account restructure across search, shopping and offline store-visit campaigns, closing measurement gaps that hid true ROI.
02 · Google Ads · Ecommerce · Ethnic Apparel
D2C ethnic wear brand, 30-day sprint
Shopping feed enrichment and CRO on the checkout flow pushed conversion rate to 6.72% at an ultra-low cost per acquisition.
03 · Google Ads · Ecommerce · Tree & Plant Delivery
Tree delivery brand, 60-day sprint
Botanical feed enrichment and hyper-targeted negative keywords lifted the top campaign to a 45.24x peak ROAS.
04 · Google Ads · Ecommerce · D2C Fashion
Australian fashion brand, 60-day sprint
Feed sculpting by hero SKU and margin tier, paired with a Performance Max overhaul built around local fashion trends.
05 · Google Ads · Ecommerce · Fine Jewellery
Indian jewellery brand, 30-day rebalance
Rebuilt budget allocation across an underperforming seasonal campaign and an under-funded top performer to lift blended account ROAS.
06 · Google Ads · Ecommerce · Heritage Jewellery
Heritage jewellery brand, feed & PMax rebuild
Enriched Merchant Center feed attributes and rebuilt Performance Max audience signals around high-intent, high-basket-value buyers.
07 · Google Ads · Ecommerce · Kids Accessories
US kids accessories brand, full-funnel 60-day build
Search, Shopping, Performance Max and Display built from scratch on a lean $12.19/day budget, sequenced toward the highest-converting channel.
08 · Google Ads · Ecommerce · Premium Furniture
Wooden furniture brand, breaking a 5x ROAS ceiling
Campaign restructuring by margin and intent, plus a Smart Bidding transition, took the account from a stuck 5x to 13.63x.
09 · Google Ads · Ecommerce · FMCG Launch
New-to-market FMCG brand, 60-day launch
A cold-start Google Ads account with zero purchase history, turned into a proven acquisition channel inside the brand’s first two months.
10 · Google Ads · Ecommerce · Wooden Furniture
Wooden furniture brand, 62-day aggressive scale
Value-based Smart Bidding and an enriched Shopping feed let daily spend scale past ₹3,100/day without eroding ROAS.
11 · Google Ads · Ecommerce · Luxury Automotive
Luxury car accessories, 2.5-year engagement
Rebuilt Search and Shopping from scratch — SKAGs, negative keyword lists, retargeting and enhanced conversions where none existed before.
12 · Google Ads · Ecommerce · Medical Equipment
US medical equipment brand, 6-month scale-up
Isolated high-ticket, high-margin devices into their own Shopping and Search structure so bidding stopped averaging across the whole catalogue.
13 · Google Ads · Ecommerce · Apparel & Fashion
UK apparel brand, 90-day full-funnel rebuild
Split spend into a primary always-on campaign and a tightly scoped high-intent campaign, without raising the daily budget past £170.
14 · Google Ads · Ecommerce · Jewellery & Fashion
Mata Payals, ₹1.2 Cr+ revenue in 30 days
An exclusive D2C silver jewellery brand scaled fast and profitably, from launch-phase campaigns to a 5x+ return on ad spend.
15 · Meta Ads + Google Ads · Ecommerce · Food & Beverage (QSR)
iniBurger, $1M+ in online order revenue
A fast-casual burger brand driving high-volume online orders across the USA, with order volume growing over 50% year over year.
16 · Meta Ads · Ecommerce · Online Fast Food
Online fast food brand, 30-day turnaround
Consolidated a scattered history of seasonal campaigns into a small number of always-on efforts judged purely on completed orders.
17 · Meta Ads · Ecommerce · Online Bakery
NZ cake brand, launched from a cold pixel
Sequenced a six-phase rebuild — pixel warming, creative testing, full funnel, CBO scaling — starting with zero pixel data and zero social proof.
18 · Meta Ads · Ecommerce · Personalised Gifting
The Custom Factory, AED 60K+ in 45 days
A personalised craftsmanship and gifting brand scaling fast from a fresh Dubai launch, with high engagement on personalised product campaigns.
19 · Meta Ads · Ecommerce · Bakery & Desserts
Memocakery, NZ$85K in a single quarter
A New Zealand bakery brand turning everyday cravings into a loyal repeat-order customer base, with consistent month-on-month revenue growth.
20 · Meta Ads · Ecommerce · D2C Streetwear
D2C streetwear label, 45-day launch phase
Zero purchase history and zero brand recognition, turned into a repeatable, scalable Meta account within the first launch window.
21 · SEO · Furniture & Home Decor
Kukuu Sofa, five keywords at Google’s #1 position
A premium sofa and furniture brand built for long-term organic search dominance, reaching top rankings within the first three months of launch.
22 · Google Ads + CRO · Aviation & Travel
Hainan Airlines, direct ticket bookings up 38%
Google Ads and conversion rate optimisation to grow brand search visibility, direct bookings and booking-page conversions for a major international airline.
23 · Google Ads + Meta Ads · Lead Generation · Healthcare & Dental
Dentalpreneur, patient leads for 25+ dental practices
A growth partner generating qualified patient leads for dental practices across the United States, with Google Ads and Meta Ads working together.
24 · Meta Ads · Lead Generation · Bespoke Tailoring
Made-to-order menswear, 30-day enquiry pipeline
A high-consideration service business, not an ecommerce store — the goal was qualified consultations for the design team, not clicks.
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A global performance marketing agency, not a one-market shop
Time zones, currencies and local buying behaviour all shift by country — the account structure, testing discipline and reporting behind these Google Ads and Meta Ads case studies is built to travel with the client, wherever they’re based. Below is where our current work already stands; we take on new markets as readily as new industries.